We kicked off session one by explaining why 50 sites is the ideal target for a consistent weekly cadence, and that with a low response rate of just 2%, you should be expecting a call back and valuable lead every week. We looked at data across our customer base and identified the key blockers to building a pipeline like this: platform navigation hurdles and knowledge gaps - so we created the 50-site challenge. This first session spoke about getting the basics right, such as:
Setting up a project and the strategic importance of getting it right
Optimising your sourcing tool setup
Crafting effective letter templates
A platform demonstration for an efficient workflow
Accompanying slides:
How to build a scalable off-market development pipeline