From the Subscription Section:
Click the grey icon in the top right corner of your map view.
Select 'Subscription' from the dropdown menu.
Under 'Title Credits,' click 'Buy Credit' and follow the instructions.
From a Mailshot:
At the final stage of creating your mailshot (Summary and Send), click on 'Top up your credit.'
Select the amount of credit you wish to purchase.
Follow the on-screen instructions to complete the transaction.